Store locator lead research: a 5-step workflow with EmailMagnet

For ecommerce brands — especially on Shopify — distributors, and B2B agencies, physical stores and local retailers are high-value commercial partners.

Finding those contacts and reaching store owners or purchasing managers has historically been a slow, expensive manual process.

This guide describes an optimized workflow to find, extract, and contact local retailers at scale, using competitors' Store Locator pages and the EmailMagnet Chrome extension.

The 5-step workflow

[1. Find competitor brands] -> [2. Collect store locator URLs] -> [3. Extract with EmailMagnet] -> [4. Qualify leads] -> [5. Send the B2B pitch]

Step 1: Map competitors and adjacent brands

The fastest way to find physical stores in a niche is to look at where competitors or adjacent brands already sell.

1. Build a list of 10–20 established brands in your niche.
2. Browse their sites and look for pages named Store Locator, Retailers, Where to find us, or Stockists.

Step 2: Collect the retailer list

Once you open a competitor's store locator page:

• many locators use third-party widgets (for example Stockist Store Locator, Bullseye, or custom maps);
• if retailers are listed as plain text or links, move straight to the next step;
• if the list is embedded in a dynamic map, you can use DevTools (Network tab) to spot the JSON endpoint carrying store names, coordinates, and sometimes websites.

Step 3: Extract direct contacts with EmailMagnet

Once you have the retailers' websites:

1. visit each retailer's site;
2. open EmailMagnet from the extension icon in Chrome;
3. check the homepage, contact page, and footer — the places visible business addresses usually live;
4. capture the detected emails into your list instead of copy-pasting them by hand;
5. in seconds you have the business email, store name, and site URL — and you know exactly which page each address came from.

Step 4: Qualify and segment leads

In your exported CSV (or while reviewing the list):

• separate generic contacts (info@) from specific ones (buyer@, owner@);
• group stores by geographic area or size;
• use that segmentation to write more relevant emails.

Step 5: Run the outreach campaign (B2B pitch)

With a clean, reviewed list, start the cold outreach.

Email template: distribution/retail pitch

Subject: [Store Name] + [Your Brand] — a fit for your assortment?

Dear [Owner or Purchasing Manager],

I found your store while researching retailers in the [niche] segment, and noticed your assortment fits [product category] well.

We've launched [Product Name], built for [main benefit], and we believe it could slot into your offering.

Could we send you a free sample box this week?

Best regards, [Name] — [Role], [Brand]

Optimization tips with EmailMagnet

• name your lists after the source (Competitor_A_Locator, Competitor_B_Locator);
• avoid fragmented exports — work in sessions of 50–100 stores (the Free plan exports up to 100 emails at once; PRO removes the limit);
• export one bulk CSV and import it into your outreach tool in a single pass.

Conclusion

The store locator workflow cuts research time and raises lead relevance.

EmailMagnet turns a repetitive manual chore into a standardized, repeatable process — and every contact in the list keeps its source attached.